SEO Tricks 1: Analytics>
Enhancing e-commerce analytics tracking in the Google analytics is one major factor that a marketer should consider in order to comprehend factors that affect your online sales. This feature enables advanced measurement of how customers interact with your products across the website.
It does not only provide detailed information on how the customers behave but also offers other reporting features like product performance, shopping behavior, sales performance, checkout behavior, and product list performance.
To optimize your e-commerce website, you will need to enhance it. This opens up a world of information by using available data to uncover deeper insights into promotion, campaign success, transaction details, conversion rates, and revenue. As you begin the journey of e-commerce SEO, this feature will aid in making you more informed on data-driven and well-thought decisions on how to optimize your website.
SEO Tricks 2: Competitor Analysis >
As a thoughtful marketer, you will definitely need to know who your competitors are and analyze them. This can be easily done by just searching them on google or by using tools such as SEMRush to conduct the following.
Heuristic Evaluation – This is a simple inspection that enables you to know what your competitors are doing – both right and wrong.
Price Audit- Helps you familiarize with the prices your competitors have set out for your top product offerings. Be also on the lookout for discounts and promotions offered.
Market Position- You could learn how your competitors have positioned themselves in the market, what message they are projecting, and the experience they are delivering to customers. In doing so, you can well define your own position in the market as well.
Key Gap Analysis- With this, you can know what keywords your competitors are using and how yours relates to them. This is crucial so that your keywords are not only effective but relevant as well.
Reviews- This helps you get as many reviews as possible about your competitors' products. This includes onsite, third party, and social media networks such as Instagram, Twitter, Facebook among others.
SEO Tips 3 Keyword Research> Setting the right direction with keywords is significant for a marketer. Do not make guesses such as phrases and terms based on how you think your customers will search. You ought to develop some smart e-commerce keyword criteria that are most likely to attract more customers. Factors to consider include high ability to rank, great buying phrases, product-focused words, convertible terms, fewer competition statements, and decent volume.
Look for keywords that have winning phrases and those that are considered the ideal criteria in all ways possible. Find keywords that have high volume searches and are most likely to turn into potential customers. Avoid keywords that are dominated by big names such as Amazon, so choose those that you have a chance to rank for.
SEO Tips 4: Site Structure>
How customers interact with your website is a great determinant for the success of your business. It’s advisable for a marketer to have a page design that enables users to interact easily so that it can result in a positive effect on your business. A clunky website design will discourage users from using it.
In order to achieve this, optimize your internal site search. This involves confirming that your onsite search functions are directing users to the correct products whether they have misspelled words or are using synonyms and spacing errors. By doing so, a marketer is able to analyze searches, assist with keyword research, and find new product ideas.
Source- Joel House